Excerpt From: Charlotte Observer. Written By: Mark Washburn.
Cable news networks are getting a big Trump Bump in Charlotte.
Since Trump became president in January, the cable news networks – on both sides of the ideological spectrum – are seeing dramatic increases in viewing in the Charlotte area.
Fox News Channel, which has always attracted an older audience and has always been popular in the region, is seeing surges in younger viewers.
In the hours of 5 to 7 p.m., for example, Fox News Channel is up 140 percent among viewers in the 18-54 demographic in the Charlotte region vs. an increase of 18 percent in the age 55-and-over demographic. Overall, it attracts about 45,000 total viewers during those hours.
MSNBC has seen a 100 percent jump in the same hours among viewers 18-54 in the region in those hours and a 14 percent increase among viewers 55 and older. Overall, it attracts about 12,000 total viewers in the region during those hours.
CNN has seen a 54 percent increase among viewers 18-54 in the region in those hours and an 80 percent increase among viewers 55 and older. Overall, it attracts about 15,000 total viewers in the region during those hours.