Excerpt From: Charlotte Observer. Written By: Mark Washburn.
Cable news networks are getting a big Trump Bump in Charlotte.
Since Trump became president in January, the cable news networks – on both sides of the ideological spectrum – are seeing dramatic increases in viewing in the Charlotte area.
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Fox News Channel, which has always attracted an older audience and has always been popular in the region, is seeing surges in younger viewers.
In the hours of 5 to 7 p.m., for example, Fox News Channel is up 140 percent among viewers in the 18-54 demographic in the Charlotte region vs. an increase of 18 percent in the age 55-and-over demographic. Overall, it attracts about 45,000 total viewers during those hours.
MSNBC has seen a 100 percent jump in the same hours among viewers 18-54 in the region in those hours and a 14 percent increase among viewers 55 and older. Overall, it attracts about 12,000 total viewers in the region during those hours.
CNN has seen a 54 percent increase among viewers 18-54 in the region in those hours and an 80 percent increase among viewers 55 and older. Overall, it attracts about 15,000 total viewers in the region during those hours.