2nd Vote, a Conservative watchdog for corporate advocacy, has started an effort to boycott Target stores across the country this holiday season to protest the corporation’s bathroom policies that allow any customer to use the bathroom of their choice, despite their gender.
According to the website for the effort, AnywhereButTarget.com, “Not only has Target publicly advertised that its stores’ gender specific facilities—changing rooms and bathrooms—are open to all comers, regardless of biological sex, but Target has also stood by the policy, despite falling revenues.”
“It’s time to make Target understand that there are consequences for supporting a radical movement that is determined to redefine marriage, gender, and, ultimately, the 1st Amendment,” the site goes on to say.
In April, Target announced that customers and employees at all locations would be allowed to “use the restroom or fitting room facility that corresponds with their gender identity.”
After Target’s announcement, the American Family Association launched a petition to boycott the company, garnering more than 1 million signatures from all across the country.
According to 2nd Vote’s press release on the #AnyWhereButTarget effort:
2ndVote is calling on conservative consumers to engage the country’s second-largest retailer on its company-wide policy that allows and encourages individuals to choose restroom and changing room facilities based on gender identity rather than biological sex. Immediate pushback from conservatives forced Target to spend $20 million to add gender neutral bathrooms to its stores shortly after announcing the policy earlier this year.
Boycotts of companies over political views of their owners has become a trend in recent years, with supporters of same-sex marriage boycotting Chick–fil–A in 2012, and supporters of mandatory contraception coverage boycotting Hobby Lobby in 2014.